The Artery

The-Artery is a full-service creative studio that specializes in creating content for features films, episodic, and consumer brands across all platforms. 

“We set the creative bar very high and then hire pole-vaulters. Passionate people. People who look for the incredible satisfaction that comes from doing something extraordinary. And having fun doing it. It’s not a talking point, a sound bite or a catchphrase. It’s a culture. Our culture.”

Logo Animation

Illustrator, After Effects

Details

For this logo animation I got inspired by the design of the studio’s website. I incorporated their use of icons and shapes and animated them as an introduction to the appearance of their logo.

Since they have developed their logo design throughout time I decided to pick one of their newest designs. They now updated a new one on their website.

Inspiration

Moodboard

Process

Storyboard

Logo Variations